Posted by: brittanyborseth | January 26, 2011

Oprah Down Under

Oprah Winfrey surprises her ultimate viewers with a trip to Australia. The once in a lifetime adventure was intended to boost Australian travel by having many people from around the world’s idol as the spokesperson, Oprah. She announced the news to the viewers on her show, then took off for their luxurious vacation. After returning, there was a 4 part show on their down under adventures. The episodes followed Oprah and her guests throughout their trip, so the rest of the world could see how breathtaking Australia really is. Oprah visits some of the well known places throughout the country of Australia with her guests. She also visits families in Australia who have invited her to come on over when she is in Australia, has a grill out on the beach, sets a record breaking Sydney Harbor Bridge climb, speaks with the Irwin family and much more. The 4 part series TV show gained publicity and attracted many to the beautiful country of Australia.

Uluru

In the middle of the Northern Territory, Uluru (also known as Ayers Rock) stands as an important spiritual focal point of Australia’s Aboriginal culture. The natural sandstone formation is more than 1,000 feet high and nearly six miles around. Some of the viewers were brought into the Uluru’s Mutitjulu Waterhole, a sacred place that’s said to have healing powers. They watched the beautiful sunset, and as darkness fell watched a group of Anangu women dance and tell stories of their ancestral heritage.

The Great Barrier Reef

One of the seven natural wonders of the world, in the Coral Sea, off the coast of Queensland is the Great Barrier Reef. This is one of the most breath taking places in the world known for its 35,000 km’s of magnificent coastline where both tropical and temperate marine life make scuba diving a life changing experience. The Great Barrier Reef, is the largest living structure on the planet — and can even be seen from space.

Tourism boot

Many from all over the world are now putting Australia on their list of 2011 New Years resolutions after getting a true tour of how amazing this country is. Seeing Australia on TV is one thing, but Oprah took it to the next level by really taking the time to explain some of these beautiful sites, creating an interactive map online with very specific details and pictures of Australia (http://www.oprah.com/packages/oprahs-ultimate-australian-adventure.html) and simply making it easier to quickly find information about this spectacular place.


What others are saying

Nick Baker, spokesperson for Tourism Australia (TA) says there has been a massive spike in people wanting to travel to Australia. Baker added that the Oprah specials have helped boost Australia’s newly launched tourism campaign, using the slogan, “Nothing Like Australia‘.

The Sydney Herald are enthusing that the publicity generated is “the biggest tourism coup for Australia since the Sydney 2000 Olympics.”

Tourism Australia managing director Andrew McEvoy said Winfrey’s visit will help sell Australia’s tourism experiences to the rest of the world.

“The Oprah endorsement is very valuable,” said Christopher Brown, managing director of the Tourism and Transport Forum. “Her viewers trust her implicitly and products she recommends do very well, almost without exception.”

If you have been to Australia, post your comments and experiences. For more information on Oprah’s trip to Australia, visit http://www.oprah.com/showinfo/Oprahs-Ultimate-Australian-Adventure.

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Responses

  1. […] taking views. Nestled North of Australia, make a stop over in Sydney on your way home exploring Oprah’s down under adventures as husband and […]

  2. […] natural wonders of Kimberley await, so what are you waiting for? After Kimberley, take a trip to Uluru for the ultimate down under vacation in Australia. Like this:LikeBe the first to like this […]


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